SKO Tip #2: Incorporate real customer stories

SKO Tip of the Week #2: Incorporate Real Customer Stories

Bring in real customer experiences to showcase how your solutions are making an impact. This can be in the form of:

✅ Video testimonials
✅ Case studies
✅ Live customer panels facilitated by the MC (my favorite 😎)

Real-world success stories make your sales team more confident and connected to the value they’re delivering.

Give your team a break from hearing the same internal people year after year. Let your customers share the spotlight!